Is Ad Traffic Right for Your Business?
Paying for clicks to your website is a risk. Who knows if it'll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for ad spend success by estimating a few key metrics. Don't gamble with your business.Know what kind of ROI you can expect.
Estimated Monthly Ad Spend
What will you spend per month in Google?
Enter in your estimated amount of actual ad spend per month. This does not include management fees, but purely what you want to spend in Google Adwords each month.
Estimated CPC (Cost Per Click)
What is your average cost per click?
This is an estimation of the average cost each time your ads are clicked (CPC). The CPC will vary depending on your competition and market. You can use a tool like SEMRush.com or the tools within your Google account to get an average.
Estimated Lead Generation Rate
What % of people will reach out?
Enter in the estimated rate at which your clicks will convert to a lead (form fill or phone call for example).
Average Value of a Sale
What is a paying customer worth to you?
This number could vary on the project size or if clients pay a monthly fee. Ideally you would enter in the average value of a customer.
Lead Closing Rate
How many of your leads turn to paying customers?
If you got 100 leads and you closed 25, you'd have a 25% close rate. Enter in this number to finalize your ROI.